Next Chapter Meeting - NSA Georgia

Saturday, March 17
	Meeting Program
	8:30 AM - 9:00 AM	Registration
	9:00 AM - 12:15 PM	Morning Session
	12:15 PM - 1:00 PM	Lunch ($10 members and guests)
>>> Get Directions to Meeting Location	1:00 PM - 3:00 PM	Master's Class ($30 members, $40 guests)

Ed Rigsbee, CSP Ed Rigsbee has been helping associations for over a decade to determine the yearly sustainable real-dollar value of membership to determine the ROI on membership dues investment. Ed is the founder and administrator of the (closed) 1,000+ Linkedin Member ROI group for association executives and staff. Ed is also a (CEO Member) of the American Society of Association Executives (ASAE).	♦ Are you new? Here's our chapter meeting format. Get directions to our meeting location ♦ Thinking of visiting? There's one more thing you should know... First-Time Guest Registration for AM Session Returning Guest Registration for AM Session Online Registration available through March 15. After March 15, pay in person at the door. ASTD and IMC Members -- click here
Morning Program	Afternoon Program
How to Get Paid Association Bookings through Article Writing -- Even in Difficult Times	Ed's Six-Step Process for WRiting Articles that Association Editors Will Publish
Ed Rigsbee will teach you how to sell to trade associations and professional societies by going after their soft underbelly—publication editors. In building a relationship with any association, Ed will teach you how to first build a relationship bridge with the association’s editor by offering articles adapted from your books, keynotes or seminars. Then, you’ll learn how to use the editor relationship to bridge the divide into the meetings department. And, you’ll learn how to find these associations through free Internet directories and web sites. This is the implementation system designed especially for those who hate to make cold calls. Learn where to go to find the free search sites that will connect you with associations that can book you for paid engagements. Learn how to let association publication editors connect you with association meeting decision makers—soft sell through the back door! Through this system, Ed will teach you how to access the national trade and professional association market, 7,500 strong in the United States alone. Get in through the back door by becoming a resource rather than just another cold call.	EXTENDED SESSION: 1pm to 4pm Ed Rigsbee’s highly interactive article writing workshop will cover how to craft your writing to make your material even more desirable to association editors. Learn wordsmithing, hooks, sloganization, bullet point writing and calls for action. Following this workshop, attendees will be armed with the article template and skills necessary to hook the interest of association editors with the kind of articles that those same editors truly desire. You will learn: Ed’s Six-Step Article Writing Process Title needs a benefit hook. Grab interest in first sentence. Use bullet points or numbered points for content. Sloganize bullet points whenever possible Close with an offer. Your end bio is your sales copy. It's an incredible value to members at $30.

Members, if you don't see the member registration for the afternoon session below, please log in.

Can't stay for the afternoon session? Click here to join us for lunch.